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Video Creation and Marketing

Television and internet production technology concept

Video is a powerful marketing tool which can bring many benefits to your business.  This is the reason that video marketing has been widely adopted by many of the big companies.

Nowadays, videos are easy to shoot without having to have access to big budget camera and lighting equipment.  There are plenty of successful marketing videos which have been shot with an iPhone.  In fact, you don't even have to be on camera to have a successful marketing video for your business.

How We Create Videos

The majority of the videos we create involve motion graphics, images, background music and effects, and a voice over where necessary.  These are commonly called internet promo videos, or explainer videos, and can be super effective at getting your message across because they are so engaging.

The attention span of an average individual watching a video is around seven minutes, often much less. You need to capture their attention thoroughly so they will continue to watch the video and see your call to action e.g. "Call Us Now!" or "Contact Us Today!"

When a video captures the viewers excitement, that's when it has the potential to go viral, spreading across the internet as more and more people share it with their friends and colleagues, which in turn will lead to a huge increase in traffic to your website.

Ways To Use Videos in Your Business

Corporate Branding:

  • Welcome videos on company websites and micro sites
  • Video recaps of events, meetings and trade shows
  • Facility tours
  • Video testimonials from customers
  • Video case studies
  • Product demonstrations and tutorials
  • Employee or customer spotlights
  • Professional speaking engagements and keynote speeches
  • Email marketing campaigns

Viral Marketing:

  • Commercials
  • Video blogging (vlog)
  • Videos offering short clips into business operations
  • Contests
  • Success stories

PR:

  • Video news releases (VNRs)
  • Public statements from company executives
  • Interviews with broadcast media

Education:

  • Employee or customer training
  • Demos, tutorials and instructional videos
  • “How to” and tips videos
  • Tech support and customer service solutions

Video marketing is an affordable long term advertising investment, which will only keep growing as technology expands.

Ready to get started?

Call us or send us a message today!